A great example of this would be dita von teese, who even stays out the sun to maintain her light skintone and wears light foundation.
Many light people tend to go light/lighter or mix it with a luminzer to make themselves brighter/radiant/porcelin like.
Nothing called 'too anything'.I disagree with telling anyone how to wear their foundation/blush/powder/eyeliner/eyeshadow.
There are no rules to makeup, only rules of thumb.